In Living Colour: Telle Moi, The Luxury Nail Polish Brand That's Injecting New Life into Nude Shades



Telle Moi nail polish 

Telle Moi is a bold, unapologetic trailblazing brand. Of course, it's Black-owned and it's changing the game. Based in London, UK, Telle Moi was founded by Business and Law Graduate Natel Allen. Natel launched the brand in 2019 after searching high and low for the perfect nude shade to compliment her skin tone, she grew frustrated and decided to create her own perfect nude shade. She did just that and a year later, she launched her luxury, vegan and cruelty-free nail polish brand, Telle Moi.  

The brand started with four nude shades, and to date there are more than 40 stunning shades to choose from. We love Telle Moi at Black Lives Global, they are proudly filling a gap in the market with a much-needed product. 

The idea for the brand name is rooted in the French term 'Tel Moi' which means 'Like me'. Natel was inspired to name her brand Telle Moi because of her desire to create nail colours to cater for every skin tone. 

All shades are cruelty-free, non toxic and vegan, and this is something that Natel is extremely passionate about. When we asked her to describe herself as an entrepreneur, the word 'natural' formed an essential part of her belief system. From cooking to creating products, Natel prefers natural and non-toxic therefore, it was inevitable that her brand was branded as a vegan and cruelty-free brand. 

Telle Moi offers some gorgeous shades including the vibrant Bequia Blue and the partycentric Champagne dripping. One of our firm faves is actually Gracious Coffee, it's the perfect shade for work, leisure and a casual brunch session date with your girlfriends. 

Natel is the perfect example of a true go-getter as she tirelessly runs her brand from home her home in the UK alongside her full-time job at a London-based University. 

Telle Moi is a strong brand with a steadfast and dedicated work ethic. We look forward to witnessing the ongoing and inevitable rise of the Telle Moi brand. 


Support Telle Moi by purchasing their products, sharing their content and following them on Social Media. 


Telle Moi website 

Telle Moi Instagram page 




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