The Mastercard Foundation Partners With Ananse Africa to Elevate African Brands
Ananse Africa Ananse Africa is an extensive eCommerce platform that connects African creative brands with global consumers. Partnered with The Mastercard Foundation, their platform is the most comprehensive eCommerce website designed specifically for African creative brands. Africa is currently experiencing a significant surge in creative industries. For example, Nigerian creative industries contributed more than $18 billion USD to GDP according to the World Bank in 2020 and this is only the beginning. Ananse Africa is a full-service eCommerce platform that provides a simple solution to a glaring problem for African creative brands. In April 2021, they launched their comprehensive platform to provide African creative brands with a user-friendly system to showcase their products to global consumers. It’s a simple one-stop space to facilitate the process of purchasing products made by African designers and artists. Combining tech with fashion and art, Ananse Africa connects African d