The Mastercard Foundation Partners With Ananse Africa to Elevate African Brands



Ananse Africa 



Ananse Africa is an extensive eCommerce platform that connects African creative brands with global consumers.


Partnered with The Mastercard Foundation, their platform is the most comprehensive eCommerce website designed specifically for African creative brands. 


Africa is currently experiencing a significant surge in creative industries. For example, Nigerian creative industries contributed more than $18 billion USD to GDP according to the World Bank in 2020 and this is only the beginning. 


Ananse Africa is a full-service eCommerce platform that provides a simple solution to a glaring problem for African creative brands.


In April 2021, they launched their comprehensive platform to provide African creative brands with a user-friendly system to showcase their products to global consumers.


It’s a simple one-stop space to facilitate the process of purchasing products made by African designers and artists. 


Combining tech with fashion and art, Ananse Africa connects African designers and artists with international consumers. 


Ananse is described as “beautiful things made by Africa, delivered globally", highlighting the beautiful array of Africa-made products. 


The Ananse Africa platform facilitates the whole online retail process to provide buyers with a seamless customer experience. They also eradicate the logistical problems often faced by African creative brands and entrepreneurs. 


In addition to partnering with the Mastercard Foundation, they have also formed a partnership with global logistics leader DHL to launch the ‘most comprehensive, pan-African eCommerce platform.’


The goal is to boost global reach for African creative entrepreneurs, providing them with a hassle-free way of showcasing their designs. Ananse Africa's mission is to help African fashion brands to sell more than 1 million garments in the next three years. 


The definitive goal is to improve sales, enhance growth and elevate the African creative economy by using high-tech eCommerce tools with a fully stacked, customer-focused platform. 


African creative brands often utilise social media platforms such as Instagram and Facebook to sell their products and boost online visibility. Also, standalone brand websites have become more popular in recent years. However, African brands often face challenges such as logistics and payment solution problems. 


Ananse Africa eliminates these problems by working with International logistics experts DHL and by utilising modern payment technology to enhance the customer experience and facilitate the retail process. 


Ghanaian ex-Silicon Valley professional and fashion entrepreneur Sam Mensah is the brains behind Ananse Africa. Mensah is a  highly-respected fashion brand founder with comprehensive tech, investment banking and venture capital experience.  


Here is a quote from Sam Mensah: 


“We are not only making it easy for consumers around the world to shop from fashion designers and artists across Africa, but also making it straightforward for creatives to manage the payments and logistics functions necessary to complete an eCommerce order.”

Many well-known payment platforms are not available in Africa, Ananse provides a real solution to this problem by providing advanced POS and logistics solutions for all African creative brands. 

Ananse Africa has also partnered with Trace TV, the premier global media outlet that empowers and promotes African creatives.

The partnership will enhance global reach and provide consumers with rich and engaging content to showcase African creators to the world. Viewers will gain exclusive access to behind-the-scenes footage to learn more about their process and the hard work that African creatives do to produce high-quality garments, accessories and artistic pieces. 

Ananse Africa’s simple solution provides creative entrepreneurs with an extensive platform to showcase and highlight their products to a global consumer base.

They also provide global and local consumers with a user-friendly eCommerce platform to facilitate the retail experience and provide access to an extensive melting pot of highly talented African creatives. 

Shop African creative brands here >>> Ananse Africa Official Website



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